When Hiroshi saw the success of the Atari in the 1970s, he looked to create another game console that would be just as successful as it. Yamauchi later handed down his company to his grandson, Hiroshi, who took over in 1956 and later transformed the company into a giant video game industry. Nintendo was established in 1889 and started as a company began by Fusajiro Yamauchi that manufactured hanafuda gambling cards. In this paper I will explore the history of Mario and how it has impacted popular culture in the United States and around the world.īefore Mario, came the company that founded it, Nintendo. Starting from the first Mario game developed for the arcade cabinet, to multiplayer mode of Mario Tennis Aces, I will illustrate how the little known game became a multibillion dollar franchise that millions of people play worldwide. Eventually many others evolved from it and the industry of video games was born. In the 1960s, a couple of students from MIT made the very first one, Computer Space. Video games have been around for a long time. ARTG80H: The History of Mario and His Impact on Popular Culture
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